Shanghai Xin Xiang Hui Restaurant

This is a chain operational restaurant that deals with foods from Sichuan Province. The owner requires the unification of design in each restaurant, as well as changes and renovations. This restaurant makes its rapid growth to develop several chain operational restaurants in a short period, and the design applies a kind of aimless concept like Zhou Xingchi’s movies. Generally speaking, the Sensuous Entertainment is the common dream of urban people. There are uneven round holes repeatedly exist in all restaurants of Xin Xiang Hui, and this symbol seems as important as the brand of the restaurant.

These chain operational restaurants are the most famous ones in Shanghai. The great profit awakens the owner that excellent design is not a beautiful design, but a precise one.